If you don't already know what a QR Code is I will attempt to briefly describe what one is in this article.  A QR Code stands for "Quick Response" and is a readable mobile phone bar code that has been in use in Japan for many years, then Europe and is growing in popularity here in the US.

In its simplest sense, think “print based hypertext link,” simply encode a URL into the QR Code and a user can point a camera enabled mobile phone that has a QR Code decoding software installed on it and it will fire up its browser and go straight to that URL.

How does one create QR Codes and what are some possible uses for them once created? There are many sources for the creation of QR Codes and they can be found on Google.  One such source can be found at http://www.qrstuff.com/index.html and codes can be created to direct individuals to your website url, to like your facebook page, to a YouTube video providing info on your products or services, your twitter page,  your linkedin page, to sign up for your newsletter......the list goes on and on.  

Now that you have some basic knowledge of QR Codes you should seriously consider incorporating them into your marketing mix to promote your business or organization. By printing them on promotional products such as hats, t-shirts, umbrellas, portfolios, bags, calendars, decals, magnets, coffee mugs, stress toys, coolers, chairs.....again the list goes on….an individual with a camera enabled mobile phone can then take a picture of your QR Code and will be directed to one of the locations mentioned above or for countless other uses. 

Using QR Codes will show you are progressive and in touch with the technological advances which are changing the way we interact and do business.  If you would like additional information on QR Codes along with which promotional products and which code applications will work best for your business or organizaton, please contact Midlands Promotional Marketing.  You’ll be glad you did!