WelcomeThank you for visiting
Midland's website. Our intention is to make it as easy as possible for you to access the information needed to accomplish your promotional strategy. Through our site you will gain access to over 600,000 items on which you can place your name, message, or logo. In fact, we would like for you to
think of us as your one stop shop for all your promotional product needs!!! With our knowledge of the industry, you can rest assured that we will partner with suppliers that excel in working with us to not only meet, but often times, exceed client expectations.
Why Use Promotional Products/Advertising Specialties?Promotional Products offer a great opportunity to place your business or organization's name, message, or logo in front of its
target market where it will be viewed time and time again....basically for the life of the promotional item. For example, your ad or message on a calendar has the potential of being seen 365 days a year, on a key tag each time the vehicle is driven, on a letter opener each time a letter is opened.....the opportunities are almost unlimited. In fact, the promotional products you use for your promotion are limited only by your creativity. With careful planning, the use of promotional products can be an economical, effective, and efficient alternative to the traditional mass media forms of advertising (billboards, newspaper, magazine, television, and radio).
Following are some things to consider in putting together a successful promotion:
1. Define your promotion objective.
2. Define your target market.
3. Plan the means of product distribution.
4. Determine a theme, if appropriate.
5. Develop a message for the imprint.
6. Choose an appropriate promotional product.And remember, be sure to set a budget, and stick to it.
Don't Overspend. Identify all costs associated with your promotion up front, and factor them into your overall marketing plan. Also, keep in mind the limited shelf life of certain promotional items. Large surpluses of products that have become outdated are not the best use of your marketing dollars.
Some of the more popular uses for promotional products:Brand Awareness
Business Gifts
Conventions
Co-op programs
Corporate Recognition
Customer Referral
Employee Relations & Events
Employee Service Awards
Internal Promotions (Sales Incentives)
New Customer Generation
Product Introductions
Public Relations
Safety Education/Programs
Sports Tournaments
Trade Show Traffic BuildersSome of the more popular market segments:Wearables
Writing Instruments
Desk & Office Accessories
Calendars
Bags
Glassware
Recognition Awards, Jewelry,Clocks
Sporting Goods/Leisure Products/Travel Accessories
Buttons/Badges/Ribbons/Stickers/ Magnets
Housewares/Tools
Automotive (Key tags/Bumper Stickers/Car Signs)
